There is a huge gap between the expectations of foreign customers and capability of Indian organizations. The cost advantage offered by Indian companies is counterbalanced by the inefficiency of Indian supply chain and the lack of appropriate manpower, resulting in bringing-down the productivity levels. However, Rossell Techsys, the Aerospace & Defence arm of Rossell India, has been able to overcome the above shortcomings and is directly working with OEMs like Boeing, an achievement most MSMEs can only dream of. “When we make a commitment to a customer, we fulfil it, irrespective of the investment, even if it is an additional unplanned requirement. For us, it’s not a number game. We believe that credibility builds the revenue figures,” remarks Prabhat Kumar Bhagvandas, CEO, Rossell India.
Rossell has the distinction of being the only member of ERAI (which provides counterfeit identification, management & risk mitigation solutions) from India, and also the member of the Vertical Take Off Society (VTOL – formerly American Helicopter Society). As an Indian company to have undergone multiple DCMA audits (performed by U.S. military department), FAA certifications, Rossell endows its foreign customers with multiple intangible benefits. Finish & Finesse as its mantra to success, the company strives to build quality in every walk of business − in thought, communication and relationship. A strong proponent of operational hygiene, Rossell has key certifications in the industry which include Aerospace Quality Management Systems AS9100, Quality Management Systems ISO 9001, Environmental Management Systems ISO 14001, Occupational Health and Safety Management System ISO 45001, Information Security Management System ISO 27001 and guidelines for Risk Management ISO 31000.
Rossell offers products that are developed by Built to Spec (BTS) concept involving designing/manufacturing as per customer’s requirements or Built to Print (BTP), manufacturing the products to the customer specifications. The company specializes in designing electronic systems with the concept that involves circuit design, board design, corresponding software & firmware and system engineering, including packaging of electronics. Rossell can also undertake qualification of the same through tests like Safety-of-flight test (SOFT) for airborne systems. Rossell provides test solutions at multiple levels like O level – automatic equipment for non-technical end users, I level – semi-automatic test equipment for tech-savvy users, and D level – performing diverse tests at lab with competent manual testers. Rossell also offers aftermarket support to the Indian Armed Forces, wherein it extends the life of the equipment with obsolescence management and reverse engineering services, irrespective of the initial manufacture by any foreign OEM.
Its state-of-the-art facility accommodates customer specific Centers of Excellence (CoE) and multiple labs to manufacture wire harnesses. Rossell uses a homegrown Production Control System for manufacturing that meets the requirements of the aerospace industry and the Interconnect Solutions. Rossell sources raw materials from various globally recognized distributors in the U.S., Israel, Asia and Europe and aims at supporting growth of the supply chain in India. Geographic distances are not a deterrent, as Rossell maintains adequate stock of parts to ascertain timely availability of finished products to end customers.
The Road Ahead
Rossell has started working to attain additional certifications such as Anti-bribery Management System ISO 37001, Special Process for Interconnect Solutions, NADCAP AC7121, and Supply Chain Security System ISO 28001 within the next 18 months. Rossell Techsys has commenced the ambitious plan to construct its own manufacturing facility − Aerospace Technology Park in Bangalore, close to the International Airport with an aim to move into the facility by January 2020. Around forty percent of the revenue of Rossell India has been contributed by Rossell Techsys. Targeting to achieve a revenue of $150 million by 2023, the company has aggressive inorganic and organic growth plans.